Who is Rocío Botella?

We tell you a little bit more about the designer and founder of THE-ARE! After more than 10 years at the helm of one of the most influential fashion brands...

We tell you a little bit more about the designer and founder of THE-ARE!

After more than 10 years at the helm of one of the most influential fashion brands on the national scene, Rocío continues to evolve with her team.

Currently inTHE-ARE we have 70 people working and putting their efforts in the brand to keep growing and producing in Spain. Since Rocío started designing in her own home back in 2013, she continues to imagine designs and looks made for girls looking to go beyond the basics and has passed on all her enthusiasm to us. We confirm 🤭

We are very proud to be able to say out loud that: THE-ARE is a digital native brand. And the fact is that we currently have more than 400,000 followers on Instagram and more than 200,000 on TikTok . Result of the effort and passion since the beginning of the brand, to communicate the values and carry out innovative actions that maintain the loyalty of the community.

As Rocío says, "digital marketing is the main engine with which we make our product known and above all a meeting point between our followers and the brand where we can 'talk' about everything".

It is worth mentioning one aspect that differentiates the brand: MADE IN SPAIN. The sustainable manufacturing and production is kept in Spain with each collection. In addition, the accessories and footwear also have a national seal.

Without a doubt, THE-ARE has a very positive outlook for the future and continues with new openings in different cities with which, together with online sales, there is a forecast to double profits in 2022.

We continue!❤️‍🔥