the-are was born from the hand of the Valencian designer Rocío Botella.

When I was 23 years old, I decided to create my own brand and make my designs dress girls like you. So after finishing my studies in fashion design in London, I got down to work!

I've always liked to dress differently and feel special with the clothes I wear, so with my designs at THE-ARE I saw the opportunity to make the girls of my generation feel that way too..", says Rocío.

  • The founder of the-are, who started designing garments for family and friends in a small studio, now has behind her a great story with the brand as a protagonist: new stores all over Spain, a team of more than 50 people, new products, new collections every year, an Instagram account with more than 350K followers and, most importantly, a group of girls, the so-called #THEAREGIRLS, who follow every step the brand takes.

the-are arises with the illusion of accompanying girls like you in your day to day, but also on special occasions. We do not put age barriers in our clothes, but that touch of fresh air, youth and femininity that characterizes us so much. And the most important thing and what you repeat the most...

"the garments of the-are are those clothes that you never want to get rid of".

All our designs start from scratch: an idea.

The sum of effort, professionalism and human value of the whole team have made that little by little our dreams have been fulfilled. And we promise that... we still have a long way to go together and that the best is yet to come.

 
 

2012

Creamos la marca

Desfilamos en la VFWeek
 
 
 

2013

Primeros Showrooms

Empezamos a vender las prendas y creamos el icónico TRIANGLE TOP!
 
 
 

2014

Lanzamos nuestra web

Empezamos a vender por toda España.
 
 
 

2015

Colección con @teresaandresgonzalvo

Lanzamos juntas una colección de chaquetas brutales, arrasasteis!
 
 
 

2016

Primera tienda física

En Valencia centro, nuestra ciudad
 
 
 

2017

THE-ARE Studio

Nos convertimos en una de las firmas más reconocidas para Graduaciones, Eventos e Invitadas
 
 
 

2018-2020

Nuevas aperturas

Nuevas tiendas, ampliamos gama de producto y vamos creciendo muy poco a poco
 
 
 

2020

Colección con @teresa_sanz

Con 'Je m'en Fiche', nos fuimos a París para rodar el shooting!
 
 
 

2021

Colección con @mariafrubies

Los pijamas más famosos de instagram
 
 
 

We like to think of our story as that of two friends who can't live without each other.

THE-ARE wants to be that Spanish clothing company that you trust to dress in any occasion.

We want to be the safe bet that always meets your expectations.

  • Made in Spain

    We are very proud to be able to design,

    develop and manufacture all the garments

    in our workshop in Valencia, the city where we were born.

    Dress THE-ARE is to bet on Spanish fashion.

  • Details count

    We take care of the production process from start to finish to ensure that our garments are the best in quality, fabrics and fabrics.

    fabrics and finishes. Passion, personality and confidence are values that define us and that we want to transmit to you through our clothes.

If you decide to choose us, you will realize that you are wearing unique, original and unrepeatable garments.

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